The International Tourism Film Festival Africa is organized by the Sustainable Tourism partnership Programme in co-operation with Cifft.
2. The aim of the event
- the ITFFA encourages short film productions that showcase South Africa and Africa as tourist destinations and expose the continent to international film makers.
- to show and judge audio-visual products – tourism films;
3. Festival audience:
- tourism professionals to gain experience, learning about trends in the area of tourism film industry;
- film makers and producers,
- national tourism ministries,
- national arts and culture ministries and agencies,
- national tourism agencies in Africa,
- African film commissions,
- film studios
- advertising agencies.
4. The Competition includes 5 Categories with Many Sub-categories (Click here):
- Tourism Destination – City
- Tourism Destination – Region
- Tourism Destination – Country
- Tourism Products (Cultural tourism; Rural tourism & agritourism; Health & Wellness tourism; Gastronomy tourism; Religious tourism; Shopping tourism; Cruise tourism; MICE, incentives, congresses and events; Medical tourism; Wine tourism)
- Tourism Services (Hotels & Resorts; Restaurants; Tourism entertainment; Tour operators and agencies; Transports – car rental; Sightseeing; Other tourism services (e.g., tour guiding, etc.)
- Eco Tourism (Volunteering Holidays; Wilderness Adventures; Alternative Transportation; Wildlife Observation; Personal Growth Trips; National parks; Community-based tourism)
- Adventure Tourism (Sailing; Sea sports; Trekking; Hiking; Skiing; Extreme Sports; Diving; Golf; Sport Events; Bicycle Touring; Outdoor Activities)
5. The following productions are accepted: commercials, promotional videos
The film must:
- be from Africa or an exhibition holder at World Travel Market Africa 2020
- present tourism product or a city, region or state as a tourism destination;
- not be older than two years;
- be no longer than 15 minutes;
- Foreign language films must have English sub-titles
6. The Application Form must be filled in and submitted online on the web page of the Festival www.itff.africa. Personal data will not be disclosed or transferred to 3rd parties.
7. Closing Date for entries – Thursday 20 February 2020 – 23h59 (GMT+2)
8. The Film to be submitted must have
- a link to the film that is uploaded on one of the video-sharing websites (YouTube or Vimeo) and must be included in the Application Form;
- a 15 second clip or edited version must be included in the application form for promotional purposes.
- upon request of the Festival Board a film-file should be submitted using any online file transfer service, such as WeTransfer,
9. All the submitted films are accepted, judged and viewed free of charge.
10. By sending in the Application Form and submitting the film, the Applicant takes responsibility for the content of the registered film and for observing copyrights. The Applicant agrees that the film can be screened during the festival free of charge and agrees that the film will be posted on the Festival web page.
11. All films must comply with international publication criteria. Also must adapt to the
rules of public morality. Films can not contain elements like pornography, racism etc.
12. The Festival Board has the right not to include those films and clips in the Festival which content or technical quality does not conform to Regulations of the festival.
13. Representatives of award-winning films are required to attend the award ceremony.
14. The film is judged by a professional international jury according to the following criteria (1-10):
- Impact – what you feel when you first view the Entry. Does the video evoke an emotion from the viewer? Does the video engage you from the onset or does it lose momentum?
- Creativity – how the Entrant was able to convey their idea, message or thought in an original and imaginative way through their lens, narrative, performance, etc.
- Style – how the Entrant is able to showcase their personal originality and technique to influence how the video is presented and interpreted.
- Subject Matter – was the subject matter addressed in the narrative, performance and music (if applicable) in the video appropriately represent the Sponsor’s promotional theme?
- Storytelling – how the Entrant is able to let their Video Entry evoke the viewer’s imagination, which may differ by each viewer. Is the story being told, the right story for the Sponsor and their brand?
- Wow Factor? – Does it have the Wow! Factor? What is the overall impression? What is the effect? Does the Video Entry stand on its own, as complete and outstanding?
15. According to the assessment, the Jury awards
- The main award – Grand Prix;
- Award in each of the nominations;
- Award of the Jury.
16. Festival’s official language is English.