International Tourism Film Festival Africa
International Tourism Film Festival Africa
Welcome to the recap of the Nikon and ITFFA Young Creators Challenge! For this challenge, 9 talented creatives from across the Western Cape came together to compete in a series of challenges designed to equip them with the knowledge and skills they’ll need to navigate the freelance video world and build their careers. Equipped with the latest gear from Nikon, Panavison and Panalux, Value Film Fleet, Creation Wines, and Nova Constantia Boutique Hotel as the first venue. The creatives were pushed to their limits and given the opportunity to capture stunning footage that showcased their creativity and vision. Throughout the challenge, the creatives were given a chance to hone their craft, learn from industry professionals, and compete for a grand prize of R30000. The competition was intense, but the passion and determination of these young creatives were palpable. At the end of the challenge, the creatives left with a newfound appreciation for their craft and the skills needed to succeed in the industry. The Nikon and ITFFA Young Creators Challenge was a testament to the future of the industry and the talent that exists within it. We’re honored to have been a part of it and can’t wait to see where these young creatives go next.
This competition is designed to give young video creators a chance to showcase and develop their skills in video
content creation and marketing, while also providing them with a unique and exciting experience.
The way the ITFFA festival structure has developed over the years gives us a unique opportunity to give
young video creators a taste of the real working world of a full time video content creator.
Hospitality, product activations, immersive experiences, and live events are some of the main industries
that video creators would have to master to become successful.
The first challenge will take place over two days, during which time teams will stay at a secret location in
Constantia, and in survivor style compete in a series of challenges designed to test their creativity, teamwork,
and marketing skills.
The objective is so that they can shoot NIKON/ITFFA branded promo/showreels showcasing the venue and
it’s surrounds as a destination of choice for a visitor (for the hospitality challenge), as you would normally do
for a client.
CASH PRIZE: R10,000
DATES: 26th & 27th of March 2023
VENUE: Secret Location Cape Town
For this challenge the participants must create a promo video showcasing the establishment (secret location in Cape Town) and the activities available as part of their experience there.
Here are the 10 criteria that the young video creatives must tick off to create a high-quality and impactful social media video:
1. Attention-grabbing intro: The first few seconds of the video should capture the viewer’s attention and make them want to keep watching.
2. Clear message: The video should have a clear message that is easy to understand and relates to the target audience.
3. Engaging visuals: The visuals in the video should be engaging, visually appealing, and relevant to the message.
4. Good audio quality: The audio quality of the video should be clear and easy to hear. If there is voiceover, it should be recorded in a quiet space with a good microphone.
5. Captions: Adding captions can make the video accessible to people who are deaf or hard of hearing and can also help the message come across more clearly.
6. Length: The video should be short and to the point. Ideally, it should be under 60 seconds to keep the viewer’s attention.
7. Branding: The video should include branding elements such as a logo or company colors to help reinforce the brand identity.
8. Call-to-action: The video should include a clear call-to-action, whether it’s to follow the brand on social media or visit a website.
9. Shareable: The video should be easy to share on social media platforms and should be optimized for each platform’s video format.
10. Emotional impact: The video should have a strong emotional impact on the viewer, whether it’s through humor, storytelling, or showcasing a product or service that solves a problem.
BONUS:
Prizes would be given for other factors judges deem worthy of recognition. Eg. Overcoming a technical error and still managing to complete task Prizes will come from other sponsors such as DJI and KWay. Participants could win gimbals, clothing vouchers and brand branded merchandise form sponsors. T&C’s Apply.
CASH PRIZE: R20,000
DATES: 2nd to 5th of May 2023
VENUE: Bantry Bay, City Center surrounds, Cape Town
For this challenge the participants must create a promo video showcasing the festival. From Masterclasses,
festival preparation and the awards ceremony. This video would have to be presented in portrait mode.
Previous challenges had no format restrictions.
As with the previous challenge the 10 criteria that the young video creatives must tick off remain the same
1. Attention-grabbing intro: The first few seconds of the video should capture the viewer’s attention and make them want to keep watching.
2. Clear message: The video should have a clear message that is easy to understand and relates to the target audience.
3. Engaging visuals: The visuals in the video should be engaging, visually appealing, and relevant to the message.
4. Good audio quality: The audio quality of the video should be clear and easy to hear. If there is voiceover, it should be recorded in a quiet space with a good microphone.
5. Captions: Adding captions can make the video accessible to people who are deaf or hard of hearing and can also help the message come across more clearly.
6. Length: The video should be short and to the point. Ideally, it should be under 60 seconds to keep the viewer’s attention.
7. Branding: The video should include branding elements such as a logo or company colors to help reinforce the brand identity.
8. Call-to-action: The video should include a clear call-to-action, whether it’s to follow the brand on social media or visit a website.
9. Shareable: The video should be easy to share on social media platforms and should be optimized for each platform’s video format.
10. Emotional impact: The video should have a strong emotional impact on the viewer, whether it’s through humor, storytelling, or showcasing a product or service that solves a problem.
BONUS:
Prizes would be given for other factors judges deem worthy of recognition. Eg. Overcoming a technical error and still managing to complete task Prizes will come from other sponsors such as DJI and KWay. Participants could win gimbals, clothing vouchers and brand branded merchandise form sponsors. T&C’s Apply.
Applications open to all persons (under the age of 30 years) in the creative industries.
Accommodation, meals and refreshments are provided for the 2 days in the First Challenge.
Meals and refreshments only for the Second Challenge
Submit a 30 second video showing us why you deserve to be part of the challenge. The entries will be judged by a panel of industry experts based on the criteria for each challenge.
Established in 2022, For Africa By Africans is a project designed for the African People, run by the African People.
We aim to spread a message of encouragement and hope to the next generation of industry members, by making opportunities accessible to the youth.