THE FILM FESTIVAL
The International Tourism Film Festival Africa (ITFFA) honours all video content related to the tourism and travel industry.
Founded in 2019, by Caroline Ungersbock and James Byrne to honour and promote works with exceptional and innovative content created today on all continents and seen and used on various platforms.
TV ads, promotional films, video campaigns, videos for social media, video blogs, documentaries, reports and TV magazines related to the promotion of tourism destinations, products and services are invited to participate in this exclusive and unique festival on the African Continent.
In cooperation with the International Committee of Tourism Film Festivals (CIFFT), ITFFA aims to contribute to stimulating the development and growth of the national and African audio-visual industry and, at the same time, to give visibility and recognition to the work of many talented men and women and integrate the global creative community.
“I was a speaker at a lecture organized in Portugal during the International Tourism Film Festival – ART&TUR, the Portuguese stage of the biggest circuit of Tourism Film Festivals, and that’s when I met CIFFT. My first contact with the world of tourism film festivals, made me realize that Video is really one of the important tools to promote a destination. At that very moment, the idea came up – Why not organize a festival like this in my country and that has its international focus, but without forgetting our beautiful and wonderful continent. Africa. And here we are …”
Caroline Ungersbock, Festival Director
Since 1989, CIFFT’s mission is to reward excellence in Travel Video Marketing through a unique and exclusive competition – The Grand Prix CIFFT Circuit.
The circuit brings together the World’s Best Tourism Film Festivals in four continents, making this competition the most prestigious awards and recognition initiative for the Travel Video Marketing.
In partnership with our endorsers – UNWTO (World Tourism Organization), ETC (European Travel Commission), CTO (Caribbean Tourism Organization), and CATA (Centro America Tourism Association) – CIFFT works to encourage tourism destinations to achieve the excellence in promoting their products, services, and locations using video.
“More than 3500 films compete each year for the title of the World’s Best tourism Films. African countries are underrepresented. The last African winner was the video “Tanzania, Authentic Africa” from the Tanzania Tourism board in 2004 and 2010 “Gorongosa National Park: Africa’s Lost Eden” from Gorongosa Restoration Project, was among the nominees. It is time to show that Africa is full of talented men and women to be presented to the global creative community. This is why CIFFT strongly supports the ITFFA initiative.”
Alexander V. Kammel, CIFFT Director