Simba Mandinyenya (BSc Econ, MPOS, MBA) is a member of the ATB Executive Council and is its current Chief Operations Officer. Simba joined the Regional Tourism Organization of Southern Africa (RETOSA),the then tourism arm of the Southern African Development Community (SADC)in 2009 at the level of Director Research and Development. He became Executive Director of RETOSA from2012 to2016, when it transformed to a private sector driven organization. From 1998 to 2008 Simba was Executive Director, Research, Planning and Development with the Zimbabwe Tourism Authority. Simba with business interests in Zimbabwe, South Africa and the UK is a non-executive director in several organizations in Africa and the UK. He is an experienced market, and marketing researcher with keen interest in destination management, strategic planning, change management, entrepreneurship development, corporate governance, and sustainable development.