Yvonne C Mtengwa is a PR, Communications Strategist and Media Entrepreneur, who leverages 15+ years of experience in delivering cutting edge Corporate and Consumer-focused PR campaigns, celebrity hosting, launch events, activations and stunts on both client and agency-side communications. She is also the Author of multiple titles, one of which is an Amazon Best-seller.
Yvonne is the Founder & Editor-in-Chief of a monthly UAE based digital travel publication, Travel Essence Magazine, a passion project which connects the local and expat community living in the UAE and GCC region with the vast tourism opportunities across the continent of Africa and the UAE.
She owns a Dubai-based boutique communications consultancy Narratives PR LLC FZ, which seeks to provide corporate clients, pan-African government entities and small businesses with brand visibility by having them move from ideation to launch through PR strategy and curated story telling.
Leveraging her extensive experience in the tourism and destination marketing sectors, retail, hospitality, real estate, land development and construction arenas, as well as the social enterprise space, having worked with clients across Africa, the UAE and wider GCC, Europe and Southeast Asia, Yvonne was in 2020, named one the Global 100 Under 40 Most Influential People of African Descent (MIPAD) for her contributions to the PR and communications landscape. She was also recently named one of Africa’s Top 30Tourism and Hospitality Influencers by Pyne Awards for 2021.
Since relocating to the UAE and joining the regional PR and media landscape, Yvonne has had the distinctive opportunity to work as the PR head for Ferrari World Abu Dhabi, as well as lead teams in delivering communications strategy for brands, project launches and events for clients such as the Department of Tourism & Culture Abu Dhabi, Etihad Rail–UAE’s national railway project, Qatar’s leading developer and owner of luxury hotels Katara Hospitality, Al Farwaniya, the Kuwait based developers of Abu Dhabi’s Reem Mall on Reem Island, Mamsha Al Saadiyat and Jawaher Saadiyat residential developments on Saadiyat Island, Marsa Al Bateen Marina, Sir Bani Yas Islands assets, pre-launch communications support for Louvre Abu Dhabi, Etihad Airways sponsored events such as the Abu Dhabi Grand Prix, the Taste of Abu Dhabievents and Global Fashion Week activations, to name a few.
Yvonne is passionate about empowering women to pursue daily reinvention across various disciplines. Through her platform Reinventedtoday.com, she curates intimate breakfast events across Southern Africa and in the UAE, bringing together speakers within her network to share their experiences on personal development, financial literacy, and investment strategies in an inspiring, networking focused environment.
Born and raised in Zimbabwe, Yvonne holds a BSc Degree in Business Administration from Walden University, USA, and an MSc in Marketing from Roehampton University in the UK. She currently resides in Dubai with her husband and two children.