Welcome to The Young Video Creatives Student Challenge

This competition is designed to give young video creators a chance to showcase and develop their skills in video
content creation and marketing, while also providing them with a unique and exciting experience.
The way the ITFFA festival structure has developed over the years gives us a unique opportunity to give
young video creators a taste of the real working world of a full time video content creator.
Hospitality, product activations, immersive experiences, and live events are some of the main industries
that video creators would have to master to become successful.
The first challenge will take place over two days, during which time teams will stay at a secret location in
Constantia, and in survivor style compete in a series of challenges designed to test their creativity, teamwork,
and marketing skills.
The objective is so that they can shoot NIKON/ITFFA branded promo/showreels showcasing the venue and
it’s surrounds as a destination of choice for a visitor (for the hospitality challenge), as you would normally do
for a client.

The First Challenge

CASH PRIZE: R10,000

DATES: 26th & 27th of March 2023

VENUE: Secret Location Cape Town

For this challenge the participants must create a promo video showcasing the establishment (secret location in Cape Town) and the activities available as part of their experience there.

Here are the 10 criteria that the young video creatives must tick off to create a high-quality and impactful social media video:

1. Attention-grabbing intro: The first few seconds of the video should capture the viewer’s attention and make them want to keep watching.
2. Clear message: The video should have a clear message that is easy to understand and relates to the target audience.
3. Engaging visuals: The visuals in the video should be engaging, visually appealing, and relevant to the message.
4. Good audio quality: The audio quality of the video should be clear and easy to hear. If there is voiceover, it should be recorded in a quiet space with a good microphone.
5. Captions: Adding captions can make the video accessible to people who are deaf or hard of hearing and can also help the message come across more clearly.
6. Length: The video should be short and to the point. Ideally, it should be under 60 seconds to keep the viewer’s attention.
7. Branding: The video should include branding elements such as a logo or company colors to help reinforce the brand identity.
8. Call-to-action: The video should include a clear call-to-action, whether it’s to follow the brand on social media or visit a website.
9. Shareable: The video should be easy to share on social media platforms and should be optimized for each platform’s video format.
10. Emotional impact: The video should have a strong emotional impact on the viewer, whether it’s through humor, storytelling, or showcasing a product or service that solves a problem.

BONUS:
Prizes would be given for other factors judges deem worthy of recognition. Eg. Overcoming a technical error and still managing to complete task Prizes will come from other sponsors such as DJI and KWay. Participants could win gimbals, clothing vouchers and brand branded merchandise form sponsors. T&C’s Apply.

The Second Challenge

CASH PRIZE: R20,000

DATES: 2nd to 5th of May 2023

VENUE: Bantry Bay, City Center surrounds, Cape Town

For this challenge the participants must create a promo video showcasing the festival. From Masterclasses,
festival preparation and the awards ceremony. This video would have to be presented in portrait mode.
Previous challenges had no format restrictions.
As with the previous challenge the 10 criteria that the young video creatives must tick off remain the same
1. Attention-grabbing intro: The first few seconds of the video should capture the viewer’s attention and make them want to keep watching.
2. Clear message: The video should have a clear message that is easy to understand and relates to the target audience.
3. Engaging visuals: The visuals in the video should be engaging, visually appealing, and relevant to the message.
4. Good audio quality: The audio quality of the video should be clear and easy to hear. If there is voiceover, it should be recorded in a quiet space with a good microphone.
5. Captions: Adding captions can make the video accessible to people who are deaf or hard of hearing and can also help the message come across more clearly.
6. Length: The video should be short and to the point. Ideally, it should be under 60 seconds to keep the viewer’s attention.
7. Branding: The video should include branding elements such as a logo or company colors to help reinforce the brand identity.
8. Call-to-action: The video should include a clear call-to-action, whether it’s to follow the brand on social media or visit a website.
9. Shareable: The video should be easy to share on social media platforms and should be optimized for each platform’s video format.
10. Emotional impact: The video should have a strong emotional impact on the viewer, whether it’s through humor, storytelling, or showcasing a product or service that solves a problem.

Terms and Conditions

Applications open to all persons (under the age of 30 years) in the creative industries.

Accommodation, meals and refreshments are provided for the 2 days in the First Challenge.

Meals and refreshments only for the Second Challenge

Submit a 30 second video showing us why you deserve to be part of the challenge. The entries will be judged by a panel of industry experts based on the criteria for each challenge.