ITFFA / YCSC 2023

YOUNG CREATIVES STUDENT CHALLENGE

Welcome to The Young Video Creators Challenge

This competition is designed to give young video creators a chance to showcase and develop their skills in video content creation and marketing, while also providing them with a unique and exciting experience.
The way the ITFFA festival structure has developed over the years gives us a unique opportunity to give
young video creators a taste of the real working world of a full time video content creator.
Hospitality, product activations, immersive experiences, and live events are some of the main industries that video creators would have to master to become successful.
The first challenge will take place over two days, during which time teams will stay at a secret location in
Constantia, and in survivor style compete in a series of challenges designed to test their creativity, teamwork,
and marketing skills.
The objective is so that they can shoot NIKON/ITFFA branded promo/showreels showcasing the venue and
it’s surrounds as a destination of choice for a visitor (for the hospitality challenge), as you would normally do for a client.

The Challenge

CASH PRIZE: R10,000

DATES: 3&4th of August 2023

VENUE: Mossel Bay

For this challenge the participants must create a promo video showcasing their favourite sights and sounds experienced in Mossel Bay while attending the GRIFF.

Here are the 10 criteria that the young video creatives must tick off to create a high-quality and impactful social media video:

1. Attention-grabbing intro: The first few seconds of the video should capture the viewer’s attention and make them want to keep watching.
2. Clear message: The video should have a clear message that is easy to understand and relates to the target audience.
3. Engaging visuals: The visuals in the video should be engaging, visually appealing, and relevant to the message.
4. Good audio quality: The audio quality of the video should be clear and easy to hear. If there is voiceover, it should be recorded in a quiet space with a good microphone.

5. Captions: Adding captions can make the video accessible to people who are deaf or hard of hearing and can also help the message come across more clearly.
6. Length: The video should be short and to the point. Ideally, it should be under 60 seconds to keep the viewer’s attention.
7. Branding: The video should include branding elements such as a logo or company colors to help reinforce the brand identity.
8. Call-to-action: The video should include a clear call-to-action, whether it’s to follow the brand on social media or visit a website.
9. Shareable: The video should be easy to share on social media platforms and should be optimized for each platform’s video format.
10. Emotional impact: The video should have a strong emotional impact on the viewer, whether it’s through humor, storytelling, or showcasing a product or service that solves a problem.

Terms and Conditions

Applications open to all persons (under the age of 30 years) in the creative industries.
Accommodation, meals and refreshments are for the entrants own account.
Submit a 30 second video showing us why you deserve to be part of the challenge. The entries will be judged by a panel of industry experts based on the criteria for each challenge.