CASH PRIZE: R10,000
DATES: 26th & 27th of March 2023
VENUE: Secret Location Cape Town
For this challenge the participants must create a promo video showcasing the establishment (secret location in Cape Town) and the activities available as part of their experience there.
Here are the 10 criteria that the young video creatives must tick off to create a high-quality and impactful social media video:
1. Attention-grabbing intro: The first few seconds of the video should capture the viewer’s attention and make them want to keep watching.
2. Clear message: The video should have a clear message that is easy to understand and relates to the target audience.
3. Engaging visuals: The visuals in the video should be engaging, visually appealing, and relevant to the message.
4. Good audio quality: The audio quality of the video should be clear and easy to hear. If there is voiceover, it should be recorded in a quiet space with a good microphone.
5. Captions: Adding captions can make the video accessible to people who are deaf or hard of hearing and can also help the message come across more clearly.
6. Length: The video should be short and to the point. Ideally, it should be under 60 seconds to keep the viewer’s attention.
7. Branding: The video should include branding elements such as a logo or company colors to help reinforce the brand identity.
8. Call-to-action: The video should include a clear call-to-action, whether it’s to follow the brand on social media or visit a website.
9. Shareable: The video should be easy to share on social media platforms and should be optimized for each platform’s video format.
10. Emotional impact: The video should have a strong emotional impact on the viewer, whether it’s through humor, storytelling, or showcasing a product or service that solves a problem.
BONUS:
Prizes would be given for other factors judges deem worthy of recognition. Eg. Overcoming a technical error and still managing to complete task Prizes will come from other sponsors such as DJI and KWay. Participants could win gimbals, clothing vouchers and brand branded merchandise form sponsors. T&C’s Apply.