International Tourism Film Festival Africa


Caroline Ungersbock

Co-founding Director

Almost over 2 decades ago, Caroline Ungersbock delved into the vibrant realm of tourism, and over the course of time, she has progressed to become the esteemed Director at ITFFA. Throughout her journey, she has nurtured a profound affection and admiration for the field of tourism.

James Byrne

Co-founder / Director

With a rich and enduring background, James Byrne has been closely connected to the realms of entertainment and hospitality for a significant period. He derives immense satisfaction from orchestrating connections between various groups and thrives in social settings, crafting enjoyable and captivating experiences.


Executive Board Member

With a foundation in Law, Banking, International Trade, and the conceptualization and management of international B2B Events and Exhibitions, Zaida Enver serves as a motivated Operations Director. Her extensive history of advancement and forward-looking mindset are centered around achieving success and fostering company expansion. Initiating Pure Grit over 13 years ago, she firmly believes that significant achievements are attainable regardless of a company’s size.

Unathi Malunga

Entertainment Lawyer & Orchestral Conductor

Possessing the distinction of a Fulbright scholar and holding an LLM from UCLA, Unathi Malunga has forged a career within the creative sectors. Her professional journey includes roles as an Entertainment Lawyer and subsequently as a Creative Industries Consultant. This trajectory has encompassed a diverse range of platforms and regions, resulting in a comprehensive grasp of different media channels and their optimal applications.

Sheila Mcgillivary

Board Director

Sheila has spent her career in advertising and marketing. But not in the traditional sense. Groundbreaking concepts such as the 1St Live TV Commercial in SA – Hyperama “Pricebusters”:  an AFP concept for Centrum Guardians -from an interview platform on ETV to a 13-week TV series, presented by Ruda Landman,  that ran for 6 years on SABC 3.

But this is not the only film achievement attained – Sheila raised the funds for the Joost movie, The Glory Game, which profiles former Springbok rugby player Joost Van der Westhuizen’s battle with Motor Neuron Disease. One Lady and a Tribe, which Sheila founded, was passionate about Cause Marketing

“Doing Good and Doing Good Business.”

As a strategist, start-up mentor, and storyteller, Sheila has a passion for showcasing the richness and diversity of African heritage.



Chief Creative Officer


Visionary | Storyteller | Creative Consultant


Filmmaker | Editor | Visual Artist



Executive Producer of Gray Matter Media